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Thoughts on the Web

Notebook & Research

ISSUE Nº 4 10 Tips to Avoid Bad Freelancers

You may not be able to avoid all bad situations with freelance web designers, developers, or writers, but these tips will help guide you in ensuring that you make an educated decision. Follow these ten tips, then check out some expectations I've laid out at the end of this article.

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ISSUE Nº 3 Marketing Automation: An Informative Overview

Marketing automation allows you to pay individual attention to your audience on a large scale. An effective marketing automation campaign is not just the scheduling and sending of emails or automatic social media posts. It's far more than that, and far more useful to both you and your target market.

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ISSUE Nº 2 Best Orlando Web Designer Award

I am trilled to announce that Expertise.com has selected me as a top web designer in the Orlando, Florida area for a second year in a row. For the list, they start with evaluating 70 local web designers and firms. They then narrow that down to a list of around 50 curated picks. From that curated list they select 23 of the best based on their criteria. I am thankful to Wade Leuders, General Manager at Expertise.com, Forrest Kolb, Director of Community, and Morgan Dowling, Community Manager.

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ISSUE Nº 1 Websites vs Web Presences

Everyone knows what a website is. But what is a web presence? Succinctly, a web presence is a website plus. Plus what? Great question. Plus is... well, more! A lot more. You see, a website without a web presence is like a birthday party without directional signs or balloons on the mailbox. A web presence is engaging marketing that takes place on, not just your website, but other websites and platforms as well. Web presences engage potential customers more often, present your brand across multiple platforms, and dramatically increase exposure points.

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