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The Web Production Process

My production process, honed to perfection over time

Web design projects are often complex, but breaking down the steps into easily digestible phases makes a project much easier. Below, I list out what I refer to as my Web Production Process.



The Discovery Phase is all about you and your project. During this phase, I will take the time to learn more about the project, goals, return on investment desired, and much more. Discovery can get a bit monotonous with the paperwork, but I make sure the process is fun and exciting for the both of us.

Various documents will be created during this phase, such as an initial Project Evaluation, an official Proposal, and the Statement of Work (contract). This phase may also contain the delivery and examination of pre-existing assets and branding. Additionally, the Discovery phase may include consultation services.

How long will this take? For most projects, Discovery takes between 1 and 2 weeks.



Perhaps one of the most exciting phases, the Design Phase gives you insight into the fruits of all the Discovery. You'll begin to see the ideas in a visual context, noticing how the content is laid out and how imagery or structural design elements take shape. Content will take on a form factor, and the excitement ramps up.

In the beginning, wireframes may be presented to you for your approval, depending on the type of project at hand. After wireframes come fully-realized compositions, which include color, artwork, and either placeholder or real content.

How long will this take? For most projects, Design takes between 3 and 6 weeks.



During the Development Phase, you get to see your project spring to life. The beautiful designs created in the Design Phase are converted from Photoshop documents into HTML, CSS, and JavaScript. This code is referred to as "markup," and allows for the creation of a basic website viewable in your browser.

Once the markup has been written, core functionality programming takes place. This programming, often utilizing PHP as the main programming language and MySQL as the database language, allows for complex functionality to be built into the site. This functionality may include the ability to create, update, display, and delete information via a custom Content Management System. At this point, you will be able to click around the site on a private Staging Server.

How long will this take? For most projects, Development takes between 1 and 3 months.



The Testing Phase is actually more than a single phase. During the Development Phase, testing has already been taking place. Incremental testing along the way keeps the actual Testing Phase much more simple. During this phase, all site functionality is scrupulously tested on multiple devices, browsers, and operating systems.

Both functionality and the presentation of data is tested, and errors are immediately corrected. Any outstanding bugs noted during Development are addressed, and monitoring tools such as Google Analytics, as well as server-side tools, are added to the website.

How long will this take? For most projects, Testing takes between 1 and 12 days.



Woohoo! We have finally arrived at the launch of the project. On this glorious day, you are officially handed the symbolic "keys to city hall." The project is yours, ownership and copyrights have been assigned accordingly, and your ready to launch. But! Alas! I do not disappear into the night like some sort of mysterious novella character.

I stick around, available to answer any questions and go over site statistics and analytics with you. Depending upon our agreement, you may have the option to retain me for maintenance, ongoing analysis and interpretation of Google Analytics and other related statistics. My goal is to ensure you're 110% happy.

How long will this take? For most projects, Launching takes between 1 and 24 hours.


This Week's Highlights (Jan 21st - Jan 27th)

Check out what I'm currently working on, or scan a few interesting articles I've been reading this week:

My Thoughts ↣

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Web Design

I specialize in beautiful, clean, and usable web design. Perfect for businesses, organizations, and and online stores looking to maximize engagement.

Application Development

Have an idea a little larger than "a website?" Well, a webapp might be the perfect solution. I focus on standards-based, object-oriented programming.


eCommerce websites need to be comprehensive, intuitive to search and navigate, and mobile friendly. If it's time to make money selling, I'm your guy.


Not sure exactly what you need? With my experience, I can serve as a valuable asset to your business or team in the form of consultatory services.


Interested in developing out your brand further? Online marketing and advertising can yield high dividends in your brand awareness and saturation.


Many wonderful ideas are large and need proper planning and execution. Together, we can determine set phases to deploy your business's online presence.

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