On July 14th, Ben Parr authored an article on Mashable which included 5 things Apple must do to “stop the bleeding” surrounding the iPhone 4 reception issues and call drops.

One of the 5 recommended ‘things Apple must do to stop the bleeding’ is do not recall the iPhone. The author brought up reasons why a recall would not be good for Apple, or consumers. Mr. Parr began to attempt to justify why a recall would be bad. Clearly, a recall is never a good thing for the company or the consumer. However, it’s the right thing to do.

Mr. Parr used an analogy to compare the iPhone 4 to a car, and the service signal to a radio in a car. He said that car manufacturers do not recall a car because the radio doesn’t work.

Okay, there are some serious errors in judgement here on behalf of Mr. Parr. First off, comparing the iPhone 4′s signal to a car’s radio is a bad idea, they both have different levels of importance. A signal loss to a phone is not like a radio signal loss; it’s like the engine shutting off randomly. If the engine of a car randomly shut off, then a recall would most certainly occur.

In addition, Apple has a duty to provide a working product to its customer base, as that is a most basic expectation of any product or service. Mashable is a great blog, and Ben is a great guy who raises great points and arguments. Unfortunately, his logic is not up to par. Estimates show that Apple could be looking at a 2 billion dollar hit if they recall the iPhone, along with angering customers who do not understand why there will be a long wait to get a new phone (Apple is already at peak product, and things are slow- and will only get slower).

Apple is my favorite company and make some of my favorite products- mainly because of their excellent customer service and quality products. Apple knows in order to survive, they must keep up those qualities which have gave them such a successful run thus far.