Appetite Crusher is a food delivery service who needed a simple and modern, yet unique, logo for their food delivery service. After research into the company, the final logo was devices; a logo which works equally well black and white as it does color. Furthermore, the fork and knife elements can easily be removed for a more minimal application of the branding.
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Appetite Crusher needed a logo which worked great black and white, as well as in color. Furthermore, they needed the logo to be flexible in order to place it on a receipt without taking up too much space. Lastly, the logo needed to instantly convey what services their company provided, while maintaining a simplistic overall design.
The solution was to design a logo which had two main components: a wordmark, and industry-specific artwork. The fork and knife artwork could easily be removed to fit the logo in tight spaces, while providing a clear and concise presentation when present. The logo did not depend on photographic elements, making it flexible and easily scalable.
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